Top content marketing mistakes that you are likely to make and that you must avoid.On January 25, 2016 by Charlie
The internet is being widely used for gathering chunks of information from all over the globe. This is an excellent way for new as well as popular businesses to help spread the word about latest developments in their business or any such exciting event through attractive content. However, the fact that you have an extremely aesthetic web design done by a company for web design in St. Louis and that you have attractive content prepared for the same does not imply that the conversion rates will suddenly start soaring. Content marketing plays a massive role to ensure that you build your brand well and that it reaches out to the audiences. However, you are likely to make innumerable mistakes during the process that are likely to go unnoticed. Given below are some excellent tips on the most commonly committed mistakes in terms of content marketing and how it can be conveniently avoided for a better response.
1.) Use promotional tactics to spread the word:
Your potential customers cannot foresee the future. Therefore, even if you have created content that will highly appeal to them, it is highly unlikely that they will know about it unless you tell them. This can be done by using a few common promotional tactics like sending them a glimpse of your content through a non-spammy email. Using your social media is a very common yet powerful means to get your customers to go to your website and check the newly updated content. It is also important that you have social media buttons towards the end of each article for the viewers to share it easily with their contacts, which eventually helps spread the word.
2.) Have the spotlight on the buyer and his needs, not yours:
To put it bluntly, the buyers do not care about your needs. They want to read something that will provide them with some resourceful and useful information. Agreed the product or brand that you aim at promoting through your content means the world to you but the content needs to be written by putting yourself in the buyers’ shoes. It is important for the reader to feel cared for. If the focus is on the marketer or on your company, chances are it won’t be read by your readers at all. Therefore, while you look for web design St. Louis, you must also focus on the content and its effective marketing.
3.) Do not sound sales-y:
It is a known fact that you wish for your products to be sold within the blink of an eye. However, pitching for your product in every alternate sentence is not going to earn you any brownie points. Instead, it will only drive your customers away from you. Therefore, your focus here should be to solely solve a customer’s problem. Your product may have a million exceptional and unique features; however, if they fail to solve your customers’ issues, it is as good as nothing. Hence, your content should target problems and provide an effective solution for the same through the use of the product that you are trying to market.
4.) The call to action is vital:
You may have followed the aforementioned point and corrected your mistake; you may have effectively targeted the specific problems that your customers are facing and may have come up with a full proof solution for the same through engaging content. However, if the call to action is missing, the consumers will fail to know the next step that needs to be taken once their problem has had an effective solution. You may want to give away free samples for to your customers or provide services at half the rate. But without clearly and boldly mentioning it, they will not know. Therefore, a call to action is a must.
Mark Thatcher works as a copywriter for a well known media firm and has been in the industry for over 13 years. He has a professional background in media. He has also collaborated with companies working in web design in St. Louis.