Justin became a BIMA Executive Committee member in 2008 because he wanted to play a key role in making BIMA the must-join industry body representing and connecting people involved in digital Britain. His appointment to the role of Chair of BIMA in 2009 establishes Cooke as one of the most senior and influential figures in the global digital industry.

Cooke founded digital agency Fortune Cookie in 1997 following creative roles with BBC Films, Universal Music and United News and Media with the aim of making it one of the most respected digital agencies in the world. A graduate of the University of Manchester (Computers in Theatre), Cooke has successfully steered Fortune Cookie through two industry recessions. With offices in London, Paris and Abu Dhabi Fortune Cookie now contains some of the greatest talent in the digital industry producing award-winning work of a consistently world-class standard for brands and organisations including Abu Dhabi Media Company, Amnesty International, Europcar, Legal & General, Small Luxury Hotels of the World, British Gas and UEFA. Cooke is also a board member of EPiServer, the world's fastest growing provider of Web Content Management, online community and e-commerce platforms.