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Social Business & Collaboration
Speaker: Stuart J. McRae, Executive Collaboration & Social Business Evangelist, IBM
Social Media & Social Networking are allowing consumers and citizens to make their voices heard more clearly than ever - and organisations are starting to listen. But how to best engage in a conversation?
Social Media & Social Networking are allowing consumers and citizens to make their voices heard more clearly than ever - and organisations are starting to listen. But how to best engage in a conversation?
Speaker: Tiffany St James, Founder & Director, Stimulation Ltd
With the evolution of smart social media monitoring and engagement tools, organisations sometimes have difficulty in navigating which tools are most appropriate for their business.
With the evolution of smart social media monitoring and engagement tools, organisations sometimes have difficulty in navigating which tools are most appropriate for their business.
Dr. Pehong Chen, Chairman, President & CEO, BroadVision
Andy Getsey, Co-founder & CEO, Atomic PR
Tiffany St James, Founder, Stimulation Ltd
Neil Morgan, Senior Director, Digital Marketing, Adobe
Linda Cheung, CEO, Cube Social
Andy Getsey, Co-founder & CEO, Atomic PR
Tiffany St James, Founder, Stimulation Ltd
Neil Morgan, Senior Director, Digital Marketing, Adobe
Linda Cheung, CEO, Cube Social
Speaker: Prelini Udayan-Chiechi, Director, EMEA Marketing, Lithium
In this session Lithium will share how the empowered customer affects your organisation and how you need to change traditional engagement mind-sets.
In this session Lithium will share how the empowered customer affects your organisation and how you need to change traditional engagement mind-sets.
Speaker: Neil Morgan, Senior Director, Digital Marketing, Adobe
As a company whose mission is to make, manage, monetise, and measure digital experiences for customers - and one that spends nearly three of every four of its marketing dollars on digital - Adobe knows firsthand the challenges and payoffs of digital marketing.
As a company whose mission is to make, manage, monetise, and measure digital experiences for customers - and one that spends nearly three of every four of its marketing dollars on digital - Adobe knows firsthand the challenges and payoffs of digital marketing.
Speaker: Emily Gudeman – Account Director, Efficient Frontier (An Adobe company)
Retailers are constantly wrestling with the problem of attaining the optimal media mix. Understanding what each channel's value is and the optimal mix adds an extra layer of complexity for already busy marketers.
Retailers are constantly wrestling with the problem of attaining the optimal media mix. Understanding what each channel's value is and the optimal mix adds an extra layer of complexity for already busy marketers.
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