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Supporting the Creative Economy

Speaker: Jon Kingsbury, Programme Director - Creative Economy, NESTA

The creative industries are critical to the UK’s cultural and economic success, contributing more than £50 billion to the economy every year. They also generate important 'spillover' benefits for other sectors

that work with them to create innovative products and services. But creative businesses face their own unique barriers to growth and success and in this session Jon Kingsbury explains what NESTA is doing to understand why, and to find ways of helping creative businesses unleash their full innovative potential.

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