Jon Kingsbury runs NESTA’s Creative Economy Innovation Programme with a remit to encourage growth in creative businesses by developing successful models for innovation. NESTA is the National Endowment for Science, Technology and the Arts - an independent body with a mission to make the UK more innovative. He previously worked at the BBC as Head of External Supply, Future Media & Technology where his role was to improve the organisation’s engagement with external creative suppliers. Before becoming interested in driving creative business growth, Jon held a number of senior editorial commissioning roles at the BBC and Channel 4, always in the space where linear TV broadcasting meets interactive content.