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Digital Commerce: The Future of Ecommerce for Digital Goods and Content

Speaker: Sal Visca, Chief Technology Officer, Elastic Path

Traditional ecommerce platforms for digital goods and content sellers were created when ecommerce simply copied in-store retail processes and in today’s rapidly evolving world they are always inadequate, often irrelevant, and sometimes unsuitable.

Sal Visca will talk about the future of ecommerce for digital enterprises - digital commerce - and how success means leveraging the unique properties of digital commerce to create an enduring digital relationship with customers.

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