Category: Marketing

Marketing Basics

When it comes to marketing, there are a number of factors that come into play when trying to get your business out there and make it a successful competitor in the world of commerce. Many of us have a strong association with marketing and advertising to the point of conflating the two. However, marketing is

Skills You’ll Gain from a Marketing Degree 

If you already have your bachelor’s degree but you’re considering going above and beyond, an MBA in marketing can help you shine even in a competitive job market. There are certain skills that are helpful in any career that you choose, and an advanced degree in marketing can help you develop and hone several skills

Social Network Management: Need or Want?

“Mobile devices are poised to outperform desktop and become the dominant advertising platform in 2017, a year before the previous forecast.” Randall M. Rist. According to the article, “Online mobile advertising to outperform desktop advertising in 2017” on the news site Toriotech, the rapid adoption of mobile devices as the primary way in which people

How to go About Conducting a Marketing Plan

Making a marketing plan for you and your business is an absolute must, there is so much competition in all forms of business and if you want success then you need to stand out from the crowd. If you aren’t already marketing, or are just doing so on a small scale then it is time

TV Commercials – More than meets the eye

For those not involved in the advertising industry, a TV commercial is TV commercial – there’s no two ways about it. However, if you’ve studied this industry in further detail, you’d note that this is by no means true. The television industry has progressed immensely over the decades, to an extent where there are umpteen

5 Tips For Running A SM Contest

Social media contests are daunting even for the most well-practiced marketers. While it seems like a simple process, many companies often leave out important steps that contribute to the overall success of the campaign. Through careful consideration of your company’s end goals as well as a thorough promotion strategy, your contest is much more likely